Word is out that today’s Super Bowl will have the “sleaziest ads of all time.” It will be almost impossible not to sin unless our guard is up to the max or by avoiding the spectacle completely. And lust is a salvation issue, regardless of what is taught (or what isn’t taught). I’ll explain.
This is serious!

The Kingdom of Heaven suffers violence, and the violent take it by force – Jesus (Matthew 11:12b)

It’s not okay to look. That is the Devil’s lie. Nowhere is this in the Bible. Our hearts must be pure.
And the TV won’t give us a warning so we can look away when body parts appear.
If we just willfully lust one time, it lets the lust demons in. And it’s so subtle that most “Christian” men in America probably have given in, and are in danger of losing their salvation. And this is even true of pastors.
I had a dream years ago in which I was told that I was in danger of losing my salvation because of willfully lusting while watching TV. And then I was told a summary of what Jesus said in Matthew 5, which I’ll present in full here.

“You have heard that it was said, a ‘You shall not commit adultery;’ but I tell you that everyone who gazes at a woman to lust after her has committed adultery with her already in his heart. If your right eye causes you to stumble, pluck it out and throw it away from you. For it is more profitable for you that one of your members should perish, than for your whole body to be cast into Gehenna. If your right hand causes you to stumble, cut it off, and throw it away from you: for it is profitable for you that one of your members should perish, and not your whole body be thrown into Gehenna. (Mt. 5:27-30)

Jesus is saying here that we need to do whatever is necessary to not sin in this way so we won’t be thrown into hell if an airplane engine would fall through the roof. There is no other way to read this or the numerous other warnings in the Bible, which I’ve summarized.
If this means not watching the game, or preemptively looking away or bouncing the eyes every single time, then this is what we have to do. We need to fight to win!!!
We must worship God, not His creation (Rom. 1).
I’ll share a vision I had that may help illustrate what happens.
I saw a lust demon just outside of my body. He couldn’t get in because I hadn’t lusted in my heart. But then I did think just one lustful thought and ah ha! His face burst into a big smile, and he jumped in! For I had given him the right to enter—a “place” (‘topos’ in Greek—not a “foothold” like the NIV erroneously says). This is similar what happens with unforgiveness/anger and a spirit of bitterness in Eph. 4:27. And this is the state of many, if not the vast “Christians” and “pastors” in America today. And many don’t even know that its largely lust demons that are driving them to sin in this way.
If we’re driven, we’re not free. The only way to be safely lust free is to be 100% vigilant, gazing not at the unclean thing at all in this fallen world, in which we’ll stand out as lights in this dry and weary land—full of the joy of the Lord—free!!!
Prov. 4:20-27

My son, attend to my words.
Turn your ear to my sayings.
Let them not depart from your eyes.
Keep them in the midst of your heart.
For they are life to those who find them,
And health to their whole body.
Keep your heart with all diligence,
For out of it is the wellspring of life.
Put away from yourself a perverse mouth.
Put corrupt lips far from you.
Let your eyes look straight ahead.
Fix your gaze directly before you.

Make the path of your feet level.
Let all of your ways be established.
Don’t turn to the right hand nor to the left.
Remove your foot from evil.

May we be freeeeeeee!
And ONE!
Jeff Fenske : )
Related: Lust: A Discussion Within––BODY (heart?), MIND & SPIRIT